EMPOWERMENT OF RURAL WOMEN TO THE VEHICLE OF MICRO ENTERPRISES

New businesses are born out of the creative and dynamic process that is entrepreneurship. An entrepreneur is a change agent that helps other people get jobs. A society's propensity for entrepreneurialism is heavily influenced by its economic, social, religious, cultural, and psychological climate. Women business owners have just recently emerged as a trend. The establishment and management of a business by a woman has several positive effects, including but not limited to increased economic development. When a woman advances, the family, the community, and the country all benefit. So said Jawahar Lal Nehru, India's first prime minister. Currently, it is believed that 10% of all entrepreneurs in India are women, and that number is expanding rapidly. If current trends continue, in roughly five years, women in India will make up around 20% of the entrepreneurial force. Based on research by Pooja Nayyar et al. (2007), In India, women starting businesses is a relatively new phenomena, and it comes with its fair share of challenges. In underdeveloped nations, women run the lion's share of micro-businesses and play a crucial role in the economy. Women in rural regions often care for children and the house on top of their other responsibilities in agriculture. In developing nations like India, where women's economic status is rather dismal, especially in rural parts and earning opportunities are rare, self-help groups (SHGs) have cracked the door to financial independence to rural women. This study provides a brief literature overview on the topic, focusing on the unique advantages and disadvantages women business owners in rural regions confront as they work to empower themselves via the growth of micro-enterprises and the formation of self-help groups.