CONSUMER PERSPECTIVES ON CORPORATE SOCIAL RESPONSIBILITY CSR

Both academics and professionals in the business world have begun to pay more attention to the concept of corporate social responsibility (CSR) in recent years. Fewer studies have been conducted in India than in other countries on consumers' views of CSR and the impact of CSR activities on consumers' reactions. The absence of contextualized research from the consumer viewpoint has surfaced as a critical gap since the implementation of the Companies Act (2013), which made CSR obligatory for corporate India and stipulated 25 CSR activities. This study's primary goal is to fill up this informational void. The purpose of this thesis is twofold: first, to determine whether Indian customers are familiar with the term "corporate social responsibility," and second, to analyze the significance of CSR's numerous aspects from the perspective of Indian consumers.