ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

CONSUMER BEHAVIOR COMPARISONS OF YOUTH OF URBAN PUNJAB AND HARYANA

Journal: International Journal of Management (IJM) (Vol.10, No. 4)

Publication Date:

Authors : ;

Page : 507-518

Keywords : Consumer Behavior; Marketing Strategy; Youth of Urban Punjab and Haryana;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

This study aims to analyze and compare the consumer behavior of youth in urban areas of Punjab and Haryana, two neighboring states in northern India. The study was conducted through a questionnaire survey with a sample size of 300 respondents from urban areas of both states. The data was analyzed using descriptive statistics and frequency analysis to determine the significant differences between the two states. The study found that the youth of both states have similar preferences in terms of brand loyalty, purchase frequency and price sensitivity. However, there were significant differences in their decision-making processes, product preferences, and sources of information.

Last modified: 2023-06-09 14:38:09