NETWORKING AMONG BUSINESS AND MARKETING PROFESSIONALS IN SMALL ENTERPRISES

This study looks at the ways in which professional service firms in the UK's smallest enterprises sector (micro and single trader) use their connections to improve their marketing strategies. Since professional service organisations seldom employ marketing techniques (Sweeney et al., 2011; Amonini et al., 2010), it is crucial to comprehend how networks affect marketing practises. It also sheds light on the theory and practise of PSEs, their relationships with their networks, and the impact these factors have on marketing efforts, all of which contribute to a more complete comprehension of the industry as a whole. In the pursuit of this goal, the study examines the structure and nature of networks, as well as the ways in which their members interact with one another and the marketing of professional service firms. Networks and marketing provide novel and different difficulties for small enterprises providing professional services. It's possible that there is no necessary connection between the two ideas. The two ideas are demonstrated to have a nuanced, synergistic, and on occasion indirect connection within the setting of small professional service enterprises. By answering the question "how," this piece contributes to the conversation and facilitates comprehension.