Role of Disruptive Technology in Tourism Industry, Leading to Life Style Transforming A Study with Special Reference to Coorg

Oorg is called as “Scotland of India”. The district is known for its tourism activity due to which Homestays and Resorts are into getting a household income, and provide homely atmosphere The technological advancement has made the world a small place to live in. Through this study an attempt is made to analyze the transformation in the LIFE STYLE of people in Kodagu due to the adaptation of DISTRUPTIVE TECHNOLOGY this study is with special reference to home stays and resorts in coorg the process of how they overcame the challenges Depending on the disruptive technology, the paper estimates the problems faced by Homestay and Resorts and how they overcame it. Further the paper puts forward the coping strategies which are used to overcome the Obstacles and facilitate recovery.The study focuses on measuring, analyze the role of disruptive technology in life style transformation of people in kodagu district and model the effect disruptive technology in transforming the life style of the people. In addition, the objective is to investigate the positive and negative impact of the same. The research has also set an objective to suggest the best and worst impact of disruptive technology on life style transformation. This descriptive, causal and exploratory study is conducted using primary data, which was collected from various reliable sources. The non probability sampling design was used for the study and 115 respondents were selected based on convenience sampling method.The researcher has set up various hypotheses to analyze and investigate the causal relationship between the role of technology in life style transformation. The primary data has been analyzed using appropriate statistical tests viz., t test, One way ANOVA, correlation, the factor analysis was used to determine the role of disruptive technology on life style transformation factors that are considered by home stays and resorts in Kodagu. Through this study an attempt is made to analyze the transformation in the LIFE STYLE of people in Kodagu due to the adaptation of DISTRUPTIVE TECHNOLOGY this study is with special reference to home stays and resorts in Kodagu the process of how they overcame the challenges Depending on the disruptive technology, the paper estimates the problems faced by Homestay and Resorts and how they overcame it. Further the paper puts forward the coping strategies which are used to overcome the Obstacles and facilitate recovery. Dr. Veena Santhosh Rai | Ms Violet Seema Pinto "Role of Disruptive Technology in Tourism Industry, Leading to Life Style Transforming - A Study with Special Reference to Coorg" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52777.pdf Paper URL: https://www.ijtsrd.com/management/other/52777/role-of-disruptive-technology-in-tourism-industry-leading-to-life-style-transforming--a-study-with-special-reference-to-coorg/dr-veena-santhosh-rai