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Marketing strategy of consumer satisfaction monitoring on the base of NPS index (Net Promoter Score)
Journal: Economics Bulletin of The National Mining University (Vol.44, No. 44)Publication Date: 2013-11-03
Authors : Litovkina O. O.;
Page : 133-138
Keywords : loyalty; advocates; critics; loyalty index; consumer loyalty program;
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Abstract
The aspects of consumer relations management are considered. Limitedness of customer influence practices used at domestic enterprises is shown. The method of overall company performance estimation is offered on the basis of a loyalty index.
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