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Marketing cooperation as a valid mechanisms of cutting the project launch costs

Journal: Economics Bulletin of The National Mining University (Vol.43, No. 43)

Publication Date:

Authors : ;

Page : 170-175

Keywords : project; alliance; marketing cooperation; marketing research; costs; company;

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The choice of project-oriented management as the basic instrument of company development and increase in its competitiveness is proved. The mechanism of decreasing marketing costs during functional (marketing) analysis of a project by means of strategic alliance of marketing companies. Approximate express analysis of consequence of management decisions with the help of financial management methods is presented.

Last modified: 2015-04-29 05:38:22