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Consumer potential as a factor of marketing formation of innovative potential

Journal: Economics Bulletin of The National Mining University (Vol.38, No. 38)

Publication Date:

Authors : ;

Page : 124-127

Keywords : brand; branding; property branding; branding effectiveness; functional structure of the brand;

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The article defining the basic properties of branding as a management process identified the following specific features: dynamics, stability, continuity, strict sequence of steps and the main groups of operations, cyclical, discrete branding that allows you to expand the theoretical foundations of the scientific organization of branding the company.

Last modified: 2015-05-06 08:56:51