ENZO FERRARI, A SUCCESSFUL INDUSTRIALIST AND ENTREPRENEUR

The roots of today's automotive industry are to be found in the First Industrial Revolution. The internal-combustion engine automobile is considered as the defining product of the industrial age. The history of the automobile began in the second half of the nineteenth century when spectacular advances in engineering enabled inventors to finally replace the horse with the car. The late 1890s witnessed the emergence of important manufacturers, such as Oldsmobile in the United States of America, Fiat and Renault in Europe At the turn of the past century, Henry Ford, an American engineer and entrepreneur, launched the famous Model T. The paper aims to briefly present the life of Enzo Ferrari and to identify some of the key factors that allow him to become so successful. To achieve the objectives of the paper the author used a qualitative research method It shows that the company and its products are intrinsically linked with its imperious founder. Also, the paper exhibits the triumph of Ferrari race cars but also illustrates the standards for luxury, elegance and performance set by its unforgettable road cars. It demonstrates that Enzo Ferrari was both a successful industrialist and entrepreneur.