TRANSITIONING TO ELECTRIC VEHICLES - AN EMPIRICAL STUDY

A conceptual framework is developed to measure innovativeness in adopting electric vehicles, considering technology ownership and various psychological and social factors. As fossil fuels deplete and prices rise, the automobile industry in India is turning to electric vehicles as a solution for both industry and the environment. For a sustainable environment, a shift from petrol and diesel vehicles to fully electric vehicles with zero emission through the tailpipe is immensely intrinsic.Electric vehicles possess a wide spectrum of investment opportunities and as a promising mode of mobility companies enhanced their research and development prominently to drive out petroleum as anenergy source (Wilberforce et al., 2017). To attain sustainable development government globally decided to focus on research for developing hybrid electric vehicles that can compete with fossil fuel-dependent (conventional) vehicles.Despite government policies promoting electric vehicles, their market penetration remains low. Transitioning to electric vehicles is essential to reduce greenhouse gas emissions gradually. This study aims to explore and analyze consumer perceptions towards electric vehicles. The study focuses on the components and sources of information about electric vehicles that influence consumer buying decisions and explores the reasons for transitioning to electric vehicles.