AN ANALYSIS OF THE SCOPE AND ADOPTION OF SUSTAINABLE PRINTMAKING PRACTICES IN INDIA

The printing industry in India is increasingly embracing sustainable practices to tackle the environmental issues it faces. This research paper investigates the scope and reception of the ecological printing process in India. This study reveals that the scale of sustainable printmaking in India remains relatively limited, yet it is seeing significant and rapid expansion. Several causes are driving this expansion, such as the rising awareness of the printmaking industry's environmental consequences, customers' increasing desire for sustainable products, and the government's backing of sustainable businesses. This study also reveals that the adoption of sustainable printing practices in India is increasing, while certain obstacles remain. An obstacle is that sustainable printing materials often come at a higher cost than conventional resources. Another obstacle lies in the lack of customer awareness regarding the advantages of sustainable printmaking and their limited knowledge about the availability of sustainable printmakers. Notwithstanding these obstacles, the study contends that sustainable printing has the capacity to emerge as a significant influence on the Indian printmaking industry. The study finishes by proposing many measures to foster sustainable printmaking in India, including raising consumer awareness about the advantages of sustainable printmaking and enhancing the availability of sustainable printmaking supplies.