EXPLORING THE COGNITIVE AND SOCIAL EFFECTS OF TIKTOK ON ADOLESCENT MINDS: A STUDY OF SHORT-FORM VIDEO CONSUMPTION

The proliferation of short-form video platforms, such as TikTok, has significantly transformed content consumption patterns, particularly among adolescents. This study examines the potential impact of these platforms on students' attention spans, critical thinking abilities, and overall cognitive development. By analyzing the addictive nature of short-form videos and the influence of algorithmic bias, this research explores the trade-offs between the benefits of quick information access and the potential drawbacks of decreased focus and narrowed perspectives. Findings suggest that while short-form videos can be valuable tools for learning and entertainment, excessive consumption may contribute to attention deficits and limited exposure to diverse viewpoints. The study concludes by discussing potential implications and offering recommendations for mitigating these negative impacts.