AN EMPIRICAL STUDY ON FACTORS INFLUENCING DIGITAL TRANSACTION IN INDIA: A DISTRICT LEVEL LOGISTIC APPROACH

Digital transactions have become increasingly popular due to technological advancements, convenience, and the widespread use of the Internet and mobile devices. Digital transactions in rural India have been on the rise in recent years, driven by the government's Digital India initiative. This initiative has made significant progress in digitizing government processes by expanding internet access, and encouraging the use of technology for social and economic development. It has also played a crucial role in advancing India's position as a global IT and digital services hub. However, challenges such as digital literacy, cyber security, and infrastructure development in remote areas continue to be addressed as the program evolves. The present work finds the gap between rural and urban, male and female and technological knowledge and awareness in performing digital transactions. With the help of a logit model, it has been observed an impressive success in the implementation and spreading of digital transactions though there exists differences in many dimensions.