Compositional Solutions and Assimilation of New Technical Elements with Applications of Design in Footwear Manufacturing

Creativity and performance, as well as esthetical, artistic, psychological and marketing knowledge define the world of high-class design in the footwear industry. Beauty captured in the design of footwear and leather goods, personal design or computerized graphics are defining elements that bring high quality modernism through balance, harmony, clarity and order. In recent years, the leather industry has changed a lot, from low-cost mass production to serving customers consisting of small retail chains, where orders are small and models are varied. In order to cope with these changes, the footwear industry started investing in technological solutions. However, even today, due to the limited capacity of design software, designers frequently resort to traditional methods and techniques, often making use of their manual craftsmanship to design and make footwear components. The new technologies and the increasing involvement of the “fashion customer” lead to the emergence of new architectures in the esthetic and emotional expression of the wearer. Therefore, the article studies and analyzes the design-technology-image relationship as a scientific tool for generating ideas that define the personality of a high-class product.