ENVIRONMENTAL FRIENDLINESS OF PRODUCTS AS A MEASURE OF QUALITY: MANAGEMENT FROM THE POSITION OF SUSTAINABLE DEVELOPMENT

The modern economy is gradually losing the course of industrial growth and promotion of the goals of an increase in consumption, which is predetermined by the state of ecology and its influence on the health and viability of the current and next generations. New economic solutions and transformations of spheres are connected with the course at the creation of a well-balanced economic ecosystem, which ensures the environmental friendliness of products - as the top-priority indicator of their quality. Program goals of the UN in the sphere of sustainable development of ecology cover the main priorities in this direction. This paper was aimed at the determination and assessment of the directions for the achievement of environmental friendliness of products as a measure of products' quality at the level of certain leading production in the context of management from the position of sustainable development. The methodological basis of this paper is the method of systematisation, induction, and comparative analysis. We systematised the main directions for ensuring the environmental friendliness of products (as the indicator of quality), which include the implementation of responsible production and consumption (organic products); and implementation of climate measures to reduce harmful emissions in the environment (smart production, issue of analogue products). We distinguished countries and leading companies in the sphere of implementation of these directions of the achievement of the UN goals in the sphere of sustainable development. The scientific novelty of this paper consists in determining the specific features of positive directions for improvement of the ecosystem of countries and regions due to an increase in environmental friendliness of products, as the indicators of quality.