The role of corporate management in developing the hospitality industry

The article examines the role of corporate management in the development of the hospitality industry, which is a significant factor in ensuring the competitiveness and efficiency of enterprises. The study's object is corporate management processes in the hospitality industry. The study focuses on introducing modern corporate governance methods, which will improve the efficiency of hospitality industry enterprises and ensure their sustainable growth in a changing market environment. The article aims to determine the impact of corporate management on developing enterprises in the hospitality industry and its role in increasing competitiveness and ensuring the quality of customer service. The methods of analysis, synthesis, abstraction, classification and systematisation, generalisation, etc., were used in the study course. The authors examine the theoretical aspects of corporate governance, including human resources, finance, and marketing management, which contribute to optimising business processes and improving the level of service. The main problematic aspects of corporate management in the hospitality industry are identified, including low staff motivation, insufficient qualifications of managers, lack of strategic planning and flexibility to external changes. Strategic directions for developing corporate governance are proposed, including innovative approaches, digitalisation of processes, increased social responsibility and development of customer-oriented strategies. The authors conclude that corporate management is a crucial element of the successful functioning of hospitality enterprises. Its correct application will help overcome existing problems and ensure the sustainable development of enterprises in the face of constant market changes.