ASSESSMENT OF THE LEVEL OF FINANCIAL SECURITY (ON THE EXAMPLE OF PJSC «KYIVSTAR»)

Introduction. The current conditions of economic activity in enterprises are characterized by a high level of dynamism and uncertainty, driven by globalization, increased competition, and economic instability. One of the key aspects of ensuring sustainable business development in such circumstances is financial security, which determines an enterprise's ability to effectively counteract internal and external threats. Financial security is a multifaceted category that includes asset management, attracting investments, maintaining liquidity and solvency, and minimizing bankruptcy risks.