A STUDY OF THE DIGITAL MEDIA CONSUMPTION AMONG INDIAN YOUTHS WITH SPECIAL REFERENCE TO UTTAR PRADESH

This dissertation investigates the patterns and factors influencing digital media consumption among Indian youths in Uttar Pradesh, focusing on how socio-economic, cultural, and educational backgrounds shape their media habits. Employing a mixed-methods approach, the study collected quantitative data through surveys and qualitative insights via interviews, revealing significant trends in media usage, preferences, and the profound impact of digital media on both social interactions and academic performance.