STRATEGIC LEADERSHIP: MALAVIKAHEGDE'S CAFE COFFEE DAY
Journal: International Journal of Advanced Research (Vol.13, No. 04)Publication Date: 2025-04-27
Authors : Badiuzzaman;
Page : 26-34
Keywords : Malavika Hegde Café Coffee Day Leadership CCD;
Abstract
MalavikaHegdes leadership at Cafe Coffee Day (CCD) is a remarkable story of resilience, perseverance, and strategic vision. Taking over as CEO in the wake of her husband V.G. Siddharthas untimely demise, she inherited a company burdened with financial distress and a debt of over Rs7,000 crore. Despite these challenges, she remained committed to sustaining Siddharthas legacy and revitalizing CCD. This research paper explores her journey in stabilizing the company through effective debt restructuring, operational efficiency, and brand reinforcement.
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Last modified: 2025-05-20 14:09:35