Culinary Narratives on Instagram: The Power Dynamics and Cultural Implications of Digital Food Influencers

This paper will examine the role of food influencers on Instagram in shaping contemporary culinary culture and identity. It will explore how these influencers use visual storytelling, hashtags, and self-presentation strategies to craft digital food narratives that resonate globally. The study will also address the broader cultural implications of these narratives, including their role in reinforcing or challenging traditional food norms, influencing taste perceptions, and creating digital food hierarchies.