Formation of a marketing strategy in the context of digitalisation, entrepreneurship and innovation management

Journal: European Scientific e-Journal (Vol.34, No. 7)

Publication Date: 2024-12-30

Authors : Yevhen S. Neseniuk;

Page : 124-130

Keywords : marketing strategy; digitalisation; entrepreneurship; innovation management; personalisation; customer experience; interaction marketing; digital technologies; strategic marketing; competitive advantage;

Source : Download Find it from : Google Scholar

Abstract

DOI: https://doi.org/10.47451/ecn2024-12-03

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Formation of a marketing strategy in the context of digitalisation, entrepreneurship and innovation management

Abstract

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