Share Your Research, Maximize Your Social Impacts
THE STARS ALIGN: HOW ASTROLOGY INFLUENCES CONSUMER BEHAVIOUR AND FESTIVAL SALES IN INDIA
Journal: International Journal of Advanced Research (Vol.13, No. 05)Publication Date: 2025-05-20
Authors : Abhishek Mendiratta;
Page : 797-801
Keywords : Astrology Marketing Strategy Consumer Behavior Color Psychology Festivals Sales Performance;
Source : Download
Find it from : Google Scholar
Abstract
In the diverse cultural landscape of India, traditional beliefs and practices profoundly shape societal norms and individual behaviours. Among these, astrology, particularly Vedic astrology or Jyotish Shastra, holds a significant position, influencing daily decisions, life events, and even auspicious timings for significant undertakings.
Other Latest Articles
- REVIEWING CHILD DEVELOPMENT DURING PANDEMIC
- PERCEPTIONS OF OCCUPATIONAL THERAPY PRACTICE IN SAUDI SCHOOLS
- HOW HEAVY METALS INFLUENCE MICROPLASTIC DEGRADATION: UV ABSORPTION AND PHOTOREACTIVITY OF PS FE3O4 COMPOSITES
- GREEN MINDS, ETHICAL CHOICES: UNDERSTANDING THE ENVIRONMENTAL AWARENESS AND CONSUMER BEHAVIOUR OF UNDERGRADUATE STUDENTS
- AWARENESS, THREATS AND PERCEPTION OFCYBER SECURITY
Last modified: 2025-06-17 15:50:26