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ANALYSIS OF THE EXISTING E-MAILING MANAGEMENT TOOLS AND SYSTEMS: METHODOLOGY FOR THE STUDY OF THE EXISTING SITUATION

Journal: International Journal of Advanced Research (Vol.13, No. 05)

Publication Date:

Authors : ; ;

Page : 872-877

Keywords : Email Marketing Tools E-Commerce Marketing Automation CRM Integration Email Personalization Comparative Analysis User Segmentation Digital Marketing Email Campaign Management Saas Platforms;

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Abstract

This study presents a structured and comparative analysis of the most widely used email marketing tools in the context of e-commerce. Building upon previous research on the email marketing solutions landscape, it outlines a rigorous methodology that includes the definition of clear evaluation criteria, the selection of relevant tools, and the use of diverse information sources.

Last modified: 2025-06-18 15:12:28