ANALYSIS OF THE EXISTING E-MAILING MANAGEMENT TOOLS AND SYSTEMS: METHODOLOGY FOR THE STUDY OF THE EXISTING SITUATION
Journal: International Journal of Advanced Research (Vol.13, No. 05)Publication Date: 2025-05-20
Authors : Youssef Bailoul Lamya Anoir Maha Khaldi; Mohamed Khaldi;
Page : 872-877
Keywords : Email Marketing Tools E-Commerce Marketing Automation CRM Integration Email Personalization Comparative Analysis User Segmentation Digital Marketing Email Campaign Management Saas Platforms;
Abstract
This study presents a structured and comparative analysis of the most widely used email marketing tools in the context of e-commerce. Building upon previous research on the email marketing solutions landscape, it outlines a rigorous methodology that includes the definition of clear evaluation criteria, the selection of relevant tools, and the use of diverse information sources.
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