THE IMPACT OF SUBSCRIPTION-BASED MODELS ON CONSUMER BEHAVIOR: A COMPARATIVE STUDY OF NETFLIX AND SPOTIFY

Journal: International Journal of Advanced Research (Vol.13, No. 06)

Publication Date: 2025-06-15

Authors : Gajendra G. S.; Rashmi Shetty;

Page : 16-24

Keywords : Subscription Economy Consumer Behavior Behavioral Economics Brand Loyalty Value Perception Subscription Fatigue Digital Services Recurring Revenue Models;

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Abstract

This study examines the effects of the growing adoption of subscription-based models on consumer behavior across multiple sectors.

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THE IMPACT OF SUBSCRIPTION-BASED MODELS ON CONSUMER BEHAVIOR: A COMPARATIVE STUDY OF NETFLIX AND SPOTIFY

Abstract

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