THE IMPACT OF CUSTOMER EXPERIENCE AND AUGMENTED REALITY TO ATTRACT MOTORCYCLE PURCHASES
Journal: International Journal of Advanced Research (Vol.13, No. 06)Publication Date: 2025-06-15
Authors : Adiyanto Fariq Ibnu Syafrian; Siska Ernawati Fatimah;
Page : 405-412
Keywords : Customer Experience Augmented Reality Purchase Intention;
Abstract
Indonesias transportation landscape is rapidly evolving, as seen in the growing preference for automatic motorcycles, especially among young people.
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