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THE ROLE OF PSYCHOLOGICAL, TECHNOLOGICAL, AND SOCIETAL DRIVERS IN SHAPING CONSUMER BUYING BEHAVIOUR: INSIGHTS INTO SOCIAL MEDIA INFLUENCE AND CULTURAL TRENDS
Journal: International Journal of Advanced Research (Vol.13, No. 07)Publication Date: 2025-07-18
Authors : Himanshu Gaur Himani Singhal; Aakriti Batra;
Page : 112-120
Keywords : Digital marketing social media cultural trends psychological drivers technological influence societal factors consumer behaviour purchasing decisions and cultural identity;
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Abstract
Understanding the intricate interactions between psychological, technological, and societal aspects is essential for deciphering
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Last modified: 2025-07-31 16:23:55