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IMPACT OF SOCIAL MEDIA INFLUENCERS ON THE BUYING BEHAVIOUR OF STUDENTS IN GUWAHATI CITY
Journal: International Journal of Advanced Research (Vol.13, No. 07)Publication Date: 2025-07-18
Authors : Richika Kedia; Ankita Sharma;
Page : 685-692
Keywords : Social media influencers student buying behaviour influencer marketing purchase intention Guwahati students online purchase decisions trust in influencers.;
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Abstract
In todays digital age, social media influencers play a pivotal role in shaping students purchasing decisions. This study investigates the impact of social media influencers on the buying behaviour of students in Guwahati City, with a particular focus on influencer credibility, lifestyle alignment, content engagement, and perceived authenticity.
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Last modified: 2025-08-22 17:35:17