Role of M-Commerce in Today's Scenario
Journal: International Journal of Science and Research (IJSR) (Vol.11, No. 10)Publication Date: 2022-10-05
Authors : Smrithi Ashokan;
Page : 41-43
Keywords : Need and Importance; M-Commerce; Impact of COVID- 19; Current Scenario; Barriers;
Abstract
With the advancement in mobile technology, many business activities can be conducted through wireless networks. M-Commerce is experiencing rapid growth in terms of capabilities of mobile devices, services, applications, standards and network implementations. However we are still facing some important factors that hinder M-Commerce adoption and development. The implications of these factors are discussed in this paper. As customers increasingly accept mobile communication as a matter of course, mobile operators are looking for new promising markets within m-commerce. Customers want and expect to do commerce on virtually every communication device. New technologies are enabling a large variety of applications and m-commerce services but solutions are inadequately analysed yet. This paper attempts to investigate current and future m-commerce service scenarios, serving as a base for promising business models. Moreover, we will also examine the impact that these trends will have on the entire ecommerce realm.
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