Improving Client Relations through Transparent Communication and Strategic Planning: How Effective Communication and Strategic Foresight Helped Build Strong Client Relationships
Journal: International Journal of Science and Research (IJSR) (Vol.11, No. 10)Publication Date: 2022-10-05
Authors : Wasif Khan;
Page : 1424-1433
Keywords : Cybersecurity; Transparent Communication; Strategic Planning; Client Relationships; Trust; Security Solutions; Client Satisfaction; Predictive Analytics; Risk Management; Threat Intelligence;
Abstract
The cybersecurity industry is based on trust and openness, so it is crucial to establish a comprehensive client base. In this article, the author discusses how relationships between establishments can be improved by having clear communication and practical planning processes. It means that the clients can make informed decisions regarding their security, which eliminates the findings of this paper, which suggest that cybersecurity communication can be misleading to potential and current clients. In this way, the cybersecurity personnel can get familiar with the clients and guarantee that they are always making the clients satisfied with their expectations. While tactical planning focuses on accomplishing specific goals, strategic planning correlates cybersecurity goals with the client's organizational goals to make the security investment look valuable to the client's success. This includes identifying and visualizing the client's corporate strategy positioning to provide an overview of cybersecurity, laying out the measures for the same, and integrating various analytical and threat intelligence approaches to extrapolate and mitigate risks. The article also underlines the need to adopt new technologies that concern reporting tools, project management tools, and real - time reporting technology. Therefore, when the client engages cybersecurity professionals, the latter can only plan and execute with the best intentions of being with the client to deliver the needed security services in the present and future. It then outlines how these relationships can be managed effectively in terms of being proactive, how the firm can continue to provide value, and how it can foster long - term relationships.
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