THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON STATUS-DRIVEN VS. DESIRE-DRIVEN PURCHASES OF LUXURY GOODS
Journal: International Journal of Advanced Research (Vol.13, No. 09)Publication Date: 2025-09-14
Authors : Riddhi Maheshwari;
Page : 1252-1263
Keywords : ;
Abstract
This study investigates the differential impact of social media influencers
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