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THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON STATUS-DRIVEN VS. DESIRE-DRIVEN PURCHASES OF LUXURY GOODS

Journal: International Journal of Advanced Research (Vol.13, No. 09)

Publication Date:

Authors : ;

Page : 1252-1263

Keywords : ;

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Abstract

This study investigates the differential impact of social media influencers

Last modified: 2025-10-17 13:04:46