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Shaping Brand Identity Through Metaphoric Connotation: The Case of Yves Saint Laurent
Journal: European Scientific e-Journal (Vol.38, No. 7)Publication Date: 2025-09-30
Authors : Iryna O. Kryknitska;
Page : 43-53
Keywords : creative metaphors; connotations; brand identity; conceptual integration; Yves Saint Laurent;
Source : Download Find it from : Google Scholar
Abstract
Kryknitska, I. O. (2025). Shaping brand identity through metaphoric connotation: The case of Yves Saint Laurent. Actual Issues of Modern Science. European Scientific e-Journal, 38, 43–53. Ostrava. https://doi.org/10.47451/phl2025-07-01
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