The Relationship among Experiential Marketing, Experiential Value, Customer Satisfaction and Customer Loyalty-An Empirical Study of Taiwan Cultural & Creatives Park

With the advent of the experience economy, the gap between products and services is narrowing. What customers now seek is personal participation to obtain a unique and unforgettable experience. This study primarily explores the relationships between experiential marketing, experiential value, customer satisfaction, and customer loyalty, using Taiwan's Creative and Cultural Parks as the research subject. Questionnaires were distributed through sampling, and the research methods mainly included descriptive statistics, analysis of variance, correlation analysis, and regression analysis. The findings indicate that in Taiwan's Creative and Cultural Parks: 1. Experiential marketing has a positive impact on experiential value; 2. Experiential marketing has a positive impact on customer satisfaction; 3. Experiential value has a positive impact on customer satisfaction; 4. Customer satisfaction has a positive impact on customer loyalty.