Research on Economic Consumption Satisfaction and Its Influencing Factors

To understand the consumption behavior of female consumers and identify the satisfaction levels and demands within the current She Economy market, this study focuses on female residents aged 15 65 and above in Beijing to investigate the development status of the female consumption market. Firstly, using charts such as bar graphs to illustrate the current state of She Economy consumption, the research finds that female consumers primarily acquire product information through online platforms and recommendations from friends and family. Key purchasing considerations are quality and brand, while loyalty to specific brands relies on consistent quality and positive word of mouth. Furthermore, an Importance Performance Analysis IPA model was applied to analyze consumption satisfaction within the She Economy . The results indicate that dimensions such as convenience should be maintained, aspects like expressing personal style warrant secondary attention, and product quality requires significant improvement. Additionally, an influencing factor analysis based on the Ridit test revealed that design aesthetics and functional practicality within the product service dimension were significantly more important. No significant differences in importance were found among the dimensions belonging to consumption context and emotional social factors. Finally, based on the aforementioned results, relevant recommendations are proposed for businesses. Pan Cheng | Ziman Xing | Jiahui Wang "Research on Economic Consumption Satisfaction and Its Influencing Factors" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-9 | Issue-6 , December 2025, URL: https://www.ijtsrd.com/papers/ijtsrd98790.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/98790/research-on-economic-consumption-satisfaction-and-its-influencing-factors/pan-cheng