Marketing Through Social Media and Influencers A Comprehensive Research Analysis

Social media marketing and influencer collaborations have become pivotal in modern commerce. This paper explores effective strategies for leveraging these platforms, evaluates their impact on consumer behavior, and discusses emerging trends. The findings offer actionable insights for businesses seeking to enhance online brand presence and engagement. Miss. Pooja Khandelwal | Miss. Aishvarya Shirvastava | Miss. Devika Dewangan "Marketing Through Social Media and Influencers: A Comprehensive Research Analysis" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-9 | Issue-6 , December 2025, URL: https://www.ijtsrd.com/papers/ijtsrd99885.pdf Paper URL: https://www.ijtsrd.com/management/marketing/99885/marketing-through-social-media-and-influencers-a-comprehensive-research-analysis/miss-pooja-khandelwal