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SOCIAL MEDIA COMMUNICATION STRATEGIES OF PT. MINESKI INDONESIA IN ENHANCING AUDIENCE ENGAGEMENT DURING THE MOBILE LEGENDS PROFESSIONAL LEAGUE INDONESIA SEASON 15
Journal: International Journal of Advanced Research (Vol.14, No. 02)Publication Date: 2026-02-16
Authors : Ferrari Lancia; Saba Putra Drajat;
Page : 698-705
Keywords : Audience engagement esports communication Instagram social media strategy TikTok;
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Abstract
The rapid growth of social media has transformed communication practices within the esports industry
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