WOMEN AND INVESTMENT - INVESTMENT BEHAVIOR OF WOMEN IN SUSTAINABLE AND RESPONSIBLE INVESTMENT WITH REFERENCE TO NAGPUR CITY

The importance of women has increased due to narrowing gender difference in education, income, and wealt h over the time. Women’s have contributed nearly 50 % of nation wealth. As women play a major role in making financial decisions, it is important to understand their financial attitudes; their perception towards investment and investment awareness about d ifferent investment avenues. The study is empirical research based on the women residing in Nagpur. The study basically highlights the contribution of women in investment decision and their role towards responsible investment. This research is also carrie d out to find out various options available to the women investors, while doing their financial planning and to find out their buying behavior and attitude towards risk and return