A STUDY OF MALE CONSUMPTION PATTERN OF COSMETIC PRODUCTS IN AURANGABAD CITY, MAHARASHTRA

This study was carried out to examine consumption behavior of males and their attitudes towards cosmetics in Aurangabad. This research focuses on the different age groups of the males as well as their decision making process for purchasing the cosmetic products. The target sample was 50 males in Aurangabad. This study may also help various cosmetic companies to formulate their strategies for marketing the cosmetic products. Primary data was obtained through questionnaire. The results were analyzed through SPSS version 16.