INVESTIGATION AND ANALYSIS OF NEW ENERGY AUTOMOBILE INTRODUCED IN HOUSEHOLDS IN SHANGHAI

This paper selects the new energy automobiles sold in Shanghai market and listed in Catalog of Exemplary Manufactures and Products of New Energy Passenger Car as the object and investigates the is sues related to introduction of them to households. This paper makes factor analysis through SPSSl7.0 software and with the principal component analysis method and obtains five factors influencing the decision on buying new energy automobiles: after - sale s ervice, purchase cost, energy consumption, perfection of supporting facility and policy influence. The results show that Shanghai residents have a high recognition degree for new energy automobiles as well as a certain degree of willingness for purchase. H owever, the density of after - sale service network of new energy automobiles is low, the price of repair and maintenance is too high, and there are concerns about the parking lots for new energy automobiles and the convenience of energy supplement. Therefor e, the willingness of consumers to purchase new energy automo biles is not generally released .