TRENDS TO PROMOTE EXPORT OF LOCAL AGRICULTURAL AND FOOD PRODUCTS UNDER THE CONDITIONS OF EUROPEAN ECONOMIC INTEGRATION

This paper deals with the trend to promote export of local agricultural and food products from the Republic of Moldova. We have analyzed the dynamics and structure of the trade balance, the development and the trend to change exports and imports of the Republic of Moldova depending on the partner countries as well as the evolution of exports by the type of agricultural and food products in 2009 - 2013. Research by the authors is based on statistical analysis methods of time series and the application of statistical methods for estimating trends in exports and imports of food products in Moldova. Thus, the authors concluded that reorientation is required to producers of agricultural products to other markets than the traditional, while improving product quality and review marketing strategies, targeting in particular the Russian Federation.