The Role of Community-Based Media in Strengthening, Preserving, and Promoting Identity and Culture: A Case Study in Eastern Thailand

The purpose of this thesis is to investigate and analyse the role of community-based media in information distribution in the Riverside community, Chanthaburi province, Eastern Thailand. Recently, this strong community has been identified as a cultural tourism destination. The community has started to produce its own media, and to use social networks to promote itself and its attractions to the nation. This project advances knowledge of the role of community-based media in a community environment in the Thai public sphere. Furthermore, it strengthens knowledge of the role of community-based media in its broadest sense as an important form of cultural production. By using ethnographic action research, this research gains strength through a rich understanding of the community by following an ongoing research cycle of planning, doing, observing and reflecting. Beyond that, this study reflects the idea of "hyperlocal" media. With approximately a hundred households on which to focus, it is much easier for hyperlocal media to reach local people by providing local news, covering local politics and engaging local people in the affairs relevant to their area. As a result, the findings of this paper will reinforce the idea that "hyperlocal" communication has played a much more proactive role in the community context.