Финно-угорские аспекты в политике брендирования региона
Journal: Paradigmata poznání (Vol.1, No. 4)Publication Date: 2014-11-20
Authors : Korokoshko U. V.; Schankina T. V.;
Page : 139-141
Keywords : branding; Finno-Ugric diaspora; region; Republic Mordovia;
Abstract
This article describes the importance of marketing tools in the branding of the region. Republic of Mordovia is an example of using the brand's terri-tory on the basis of the Finno-Ugric aspects
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