A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING IN COIMBATORE DISTRICT

This study aims to analyze the shopping behavior of online shoppers. Consumer's shopping behavior in respect of online shopping was studied to analyze the factors influencing further. The data was collected through questionnaire. The results of study reveal that online shopping in India is significantly affected by various demographic factors like age, gender, education and income. Further the outcomes of the study suggest that assessment of consumer's shopping behavior can contribute to a better understanding of consumer shopping behavior in respect of Online shopping. The research plans to adopt a survey method using simple random sampling and the hypotheses will be tested using Chi square test