"US ? THEM" AS CONSTITUTIVE SIGN OF TRADITIONAL ETIQUETTE OF RUSSIAN AND KALMYK LINGUOCULTURES

The analysis of scientific works on speech etiquette allowed to define five constitutive signs of the traditional etiquette, one of which is the opposition "us" ? "them". Functioning in a certain society and opportunity to separate "us" from "them" assume knowledge and observance of national traditions and customs, a choice of communicative ways and rules of etiquette behavior in the intercultural communication, depending on abilities of international interaction and mutual understanding of people of other culture taking into account their values, norms and representations. The criterion of efficiency and the main result of interaction of opposition "us-them" are the establishment, maintenance of contact and nature of the positive interpersonal relations between representatives of providing linguocultures.