DEVELOPMENT OF ?MARKETING-MIX? CONCEPT ? "7R" MARKETING COMPLEXJournal: Science and world (Vol.1, No. 14)
Publication Date: 2014-10-16
Authors : Artamonov B.V.;
Page : 117-118
Keywords : marketing mix; strategic management; market conditions;
In this paper, the authors propose a new approach to the content of the ?marketing-mix? concept, inclusion of additional elements in its composition, which allows to consider the marketing mix not in traditional "4R" form, but in an improved "7R" form.
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