THE SPORTS MEDIA ROLE IN WOMAN SPORTS ENCOURAGEMENT FROM A SECONDARY SCHOOLGIRLS VIEWPOINT

The study aimed to identify the role of sports media in encouraging women’s sports from the point of view of secondary school female pupils’. We have used a questionnaire as a means of study. It contains 30 paragraphs, which controls three main fields: competitive, promotional and healthcare, the sample of 40 schoolgirls is taken from Asaid Bouali secondary school, Bordj Bou Arreridj , Algeria. We have used descriptive approach to achieve the study purposes; there have been the following results: - Media’s care in introducing sporting programs that attracts woman as elegance, size and beauty. - Non-care of sporting media in helping sporting woman and guiding her to find suitable job opportunities that proves her in sporting field. - Sporting media’s care on women sports in case of her participation in competitive games. - There is a failure in sporting media’s care in distributing the real concept of woman sport either health side or promotional one. Keywords: SPORT, MEDIA, ROLE, WOMAN, SCHOOLGIRLS