ОСОБЕННОСТИ ВОСПРИЯТИЯ И ИНТЕРПРЕТАЦИИ ИМПЛИЦИТНОЙ ИНФОРМА- ЦИИ РЕКЛАМНОГО ХАРАКТЕРА: МЕТОДИКА ПСИХОЛИНГВИСТИЧЕСКОГО ЭКСПЕРИМЕНТА

Article is devoted to the evaluation of controversial advertising texts. Advertising texts are in an area of high speech responsibility, as they operate in the legislative field. The ambiguity in understanding implicitly expressed information by addressee is the focus of the authors. Implicit information causes difficulties in the process of linguistic expertise of advertising texts. The article proposes a phased algorithm to identify the hidden meaning of the statements in the interpretation of its by target audience.