An Analysis Of Electronic Banking Acceptability In Ghana

ABSTRACT Electronic banking has changed the way banking is conducted across the globe and Ghana is no exception. Over the years banks have designed and rolled out many different electronic banking products and services in the Ghanaian landscape. In this study an attempt is made to critically examine how customers have accepted and adopted electronic banking products and services. The study was conducted using three banks namely Fidelity Bank Zenith Bank and Access Bank. Data was collected from the administration of open ended and closed ended questionnaires. Additional data was also collected through interviews conducted with 150 customers and 50 staff of the banking institutions. A purposive and simple sampling technique was used to select the case study banks customers and staff who participated in the study. Results of the study revealed that the factors which influence electronic banking include ease of identification ease of use usefulness and interactivity. It also emerged that age education and regular power supply contribute to electronic banking acceptability in Ghana. The successful adoption and acceptance of electronic banking is limited by challenges including security concerns high illiteracy rate limited number of people with internet connection unreliability and slow internet connection. Despite the challenges electronic banking will undoubtedly continue to offer new delivery channels for banking services now and in the future.