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Penggunaan Uji Mann-Whitney pada Analisis Pengaruh Pelatihan Wiraniaga dalam Penjualan Produk Baru

Journal: Binus Business Review (Vol.2, No. 2)

Publication Date:

Authors : ;

Page : 751-762

Keywords : Mann-Whitney Test; sales force; sales volume;

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This research is conducted in PT Merapi Utama Pharma in order to determine the influence of training to the sales force in selling a new product. The methodology is Mann-Whitney Test manually using formula and table, and using Statistical Programs for Social Studies ( SPSS ). The research result that the average sales volume of the trained sales forces is the same as the average sales volume of the untrained sales force.

Last modified: 2015-11-17 15:40:53