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Analisis Internal Perusahaan (Strength & Weakness), Menggunakankonsep Resource-Based View of the Firm dengan Kerangka VRIO

Journal: Binus Business Review (Vol.2, No. 2)

Publication Date:

Authors : ;

Page : 627-637

Keywords : strategic management; resource-based view of the firm; VRIO framework; competitive advantage; sustained competitive advantage;

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Problems in the company's internal environmental analysis is to determine the strengths and weaknesses (internal resources), we did not have reasonable grounds to determine whether the company's internal resources as a strength or weakness. Before we can determine whether a resource can be categorized as strengths or weaknesses, we must have a certain criteria so that appropriate resources are said to be a strength or weakness

Last modified: 2015-11-17 15:40:53