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Identification of the Predictability of SNS Intention to Use and Related Variables in Collaborative Learning

Journal: The Journal of the Institute of Internet, Broadcasting and Communication (Vol.15, No. 3)

Publication Date:

Authors : ; ; ; ;

Page : 191-199

Keywords : collaborative learning; SNS; technology readiness; TRAM; subjective norm;

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The purposes of this study are to examine the predictability of variables related to SNS intention to use in collaborative learning and provide some new implications. Based on Technology Readiness and Acceptance Model (TRAM), we hypothesized that optimism, innovativeness, discomfort, insecurity as personal disposition variables, subjective norm as a social variable, and perceived usefulness and perceived ease of use as cognitive variables would predict SNS intention to use. For this study, 274 ‘Share Leadership’ students in E university completed surveys and it was analyzed by multiple regression analysis. The results of this study showed as follows. First, optimism, innovativeness, discomfort, and subjective norm predicted perceived ease of use. Second, optimism, insecurity, subjective norm and perceived ease of use predicted perceived usefulness. Third, subjective norm, perceived ease of use and perceived usefulness predicted SNS intention to use. From this, it is revealed that positive technology readiness predict much more than negative technology readiness do and the role of teacher and peers is very important.

Last modified: 2015-11-20 17:48:53